The Taylor Institute’s mission is to advance best practices and disseminate new Direct/Interactive Marketing knowledge. Taylor Institute programs and initiatives are designed to be integrated with the College of Business Administration Marketing curriculum. This integration helps provide experiential learning opportunities to supplement the theoretical, classroom knowledge gained by students, which truly makes the Taylor Institute a location where “theory meets practice.”

“The concept of an institute dedicated to Direct Marketing gives Karen and I a way to help students and promote direct marketing as a possible career path. It elevates a profession and gives students an opportunity to sample something they otherwise might not consider as a career.” – Gary L. Taylor

Click here to view our website