Jacob Farrar – Editor
Jacob joined the Gary L. and Karen S. Taylor Institute for Direct Marketing in June of 2013 and is responsible for managing the day-to-day operations of the Institute. Additionally, Jacob develops the Institute’s strategic plan and furthers its mission to develop direct/interactive marketing business leaders through education, research, and outreach. Jacob is a champion of experiential learning and is responsible for developing the programs that prepare and inspire students at the University of Akron as they prepare to be the next generation of marketers.

Alex Siminoff – Contributor
Alex is a freshman, studying Integrated Marketing Communications and marketing management with a minor in entrepreneurship. His main function at the Taylor Institute is writing content based articles for the blog, as well as working the front desk. In his free time, Alex enjoys playing soccer or playing FIFA 16 on the Xbox one.

Where is Alex from?
New Jersey.