Yesterday, at The University of Akron, the TED student organization hosted a TEDx University of Akron event featuring speakers across varied disciplines to motivate, inspire, and reproach the audience.

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. TEDx events are run independently of TED, to help share ideas in communities around the world. This year’s theme of “Breaking the Mold” was instantiated by Priceline cofounder and event MC, Jeff Hoffman. Hoffman defined the mold as “anything that you acknowledge should be changed, but make no effort to bring about that change.”

This year’s speakers certainly broke the mold, as they presented to a sold out audience. Topics explored the impact that investment into third world nations like Haiti can bring or the advances that can be made through better understanding biological processes to apply to technology. We are in particular proud of our own Dr. Andrew Thomas, Associate Professor of Marketing and International Business, who discussed the importance of understanding who you are innovating for. Dr. Terry Daugherty, Marketing Chair had this to say “Andrew Thomas spoke at TEDx University of Akron representing the Department of Marketing wonderfully.  The event in general was one of the best I have ever seen held at any University.”

TEDxUniversityofAkron was done under the guidance of the Leadership Institute and sponsored by the Marketing Department.

By: Marlon Stevenson