After a few weeks hiatus because of Spring Break, Alex Siminoff is back with his latest post.
The last several years have introduced us to the growing trend of podcasting. Now, people all over the world (regardless of demographic) are listening to podcasts. Check out these stats on how podcasts have made their way to the mainstream:
• 44% (124 million) of the US population has listened to a podcast (Infinite Dial 18)
• 26% (73 million) listen to podcasts at least every month (Infinite Dial 18)
• 17% (48 million) listen to podcasts weekly (Infinite Dial 18)
• 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
There are plenty of good podcasts out there. I wanted to point out 5 of the most popular marketing podcasts I have been able to curate that you should listen to.
“Gary Vaynerchuk is that guy who took his family’s Wine Business and grew it from $3M to a $60M in just 5 years. The #AskGaryVee Show started out on YouTube, but because of the insights that he shares, each video is repurposed into a podcast for every marketer to enjoy.
The episodes are packed with actionable tips that will help you get ahead in social media, entrepreneurship, startups, and family businesses.Each podcast show is 15–30 minutes long, where Gary provides answers to some of your burning marketing questions. If you want your questions addressed, you can tweet the host with “#AskGaryVee” and who knows, you may be on the next show.” Via WorkZone
Call to Action
“This show (Call to Acton) is hosted by Unbounce, a company which knows a thing or two about digital marketing. The product that they offer is designed to improve bounce rates on landing pages, and their podcast is dedicated to the art and science of carrying out state of the art digital marketing campaigns.
They also regularly welcome guests on to the show, which allows you, as a marketer, to discover all sorts of new points of view on the industry.” Via INC
Yeah, That’s Probably an Ad
“Listen to the scrappy, skeptical and generally well-intentioned Adweek team for a weekly discussion of creativity, advertising, media, technology and all the amazing things that are probably just ads for something else.” According to Apple iTunes
They regularly bring folks from the Adweek team on the show, and everyone always has interesting insights related to the show topic. They provide a fantastic inside look at the world of advertising.
“If you’re looking for a podcast to help you improve your content marketing and writing skills (and everyone should — even professional writers, Copyblogger FM is a top choice. Sonia Simone and a team of rotating experts discuss the week’s news and updates in the fields of content marketing, email marketing, copywriting, conversion optimization, and more.
Marketing Over Coffee
“Marketing Over Coffee podcast with John Wall and Christopher Penn is a weekly discussion of what’s new and trending in the marketing world. Each episode is news-based, rather than topic-based. The ultimate aim is to keep you updated on the state of marketing so that you can make informed decisions.
Each episode is less than 30-minutes long, but it will give you the right thought and inspiration to soar during the day, especially when you listen to it in the morning. You can subscribe to Marketing over Coffee here.” From WorkZone
Honorable Mention: Speaking Human
Speaking Human is Simplifying the Marketing World for Humans. Learn about up to date trends and what’s going on in the marketing world through the lens of pop culture from actual marketers. Hosted by Patrick Jebber and Shad Connelly from MONSTERS Unlimited (right here in the Akron, Ohio area), a Creative Agency with a Business Brain. I personally know these guys, and they do a fantastic job with this podcast. Learn more at speakinghuman.com.
Are you an avid listener of Podcasts? Let me know which ones I’m missing, and I’ll give them a listen.
By: Alex Siminoff @alexsiminoff