Super Bowl Sunday was full of surprises both on and off the field. Although many notable brands sat out of this year’s big game, there were a handful of top-notch ads. However, as a whole, this year definitely ranks low in quality
Before we take a look at some of these commercials, let’s dive into some of the nitty-gritty details.
In 1967 the cost of a commercial was $42,000
The average Super Bowl 52 ad cost over $5 million
Dodge Ram commercial had 6 of the top 10 most searched ads
The NFL rejected a print ad regarding standing for the national anthem
This was least watched Super Bowl since 2009, with an average of 103.4 million viewers (down 7% from last year)
Now that you know how much a spot on Super Bowl Sunday costs, let’s pick the best of the bunch.
Doritos/Mountain Dew – Doritos Blaze vs. Mountain Dew Ice
This was easily my favorite commercial from the big game. It captured my attention right away and had me cracking up. Mountain Dew is notorious for crazy ads, and this spot was no different. How can you not love an ad with Morgan Freeman in it?
I enjoyed the fact the brands collaborated on an ad. Hopefully, they split the cost…
Tide – It’s a Tide Ad
Procter and Gamble stole the show with their Tide ads. With plenty of media buzz about the Tide Pod Challenge, everyone was wondering what the ads were going to focus on.
The original (this one) was clever and well thought out. Every ad you saw on Sunday, you wondered if it was a Tide ad. The fact that they had more than one was unique and very costly. But it’s a bold move that I will recognize.
Tide – It’s Yet Another Tide Ad
This was my favorite spin-off from the main ad. I loved the Mr. Clean commercial from last year, so when I saw this, I lost it. Bold move, but since P&G owns both brands, it’s logical. Well played.
NFL – Touchdown Celebrations to Come
My first thought was oh no. I was scared where this was going, and quite frankly, creeped out. But boy oh boy, did Eli and Odell put on a show. Eli Apple stopping coach was a great touch. That routine wins them Dancing With The Stars 10 times out of 10.
If you follow the NFL it’s even funnier because OBJ was injured most of the season and Eli got benched. But damn can they dance.
Ram Trucks – Vikings
Car commercials are tricky. They are either a complete waste of money, which they normally are or a rare out of the park home run. Obviously, this car commercial was on the good side. The music, the Vikings, the acting, everything was working for this Ram Truck ad.
Did you get the sneak dis with this commercial? Sorry Vikings, maybe next year.
Toyota – Good Odds
Ads like this almost always win. They tell a story and pull at your heartstrings. I was inspired, motivated, and sad all at the same time. If she can do it, why can’t I? Great spot.
However, it was a reach connecting Toyota to a skier. Luckily enough, the Winter Olympics are a day away and Toyota is an “Innovative” brand.
Tourism Australia – Dundee
This movie trailer, I mean commercial, was awesome. It took me by surprise, but boy was it funny. A lot of my friends rated this as the best Super Bowl ad. The humor and star-studded cast led this commercial to success.
The real question is, will we see more people travel to Australia?
Budweiser – Stand By You
Budweiser pulls out the big guns in this tear-jerking ad aimed at the hurricane relief efforts. Budweiser’s ad last year was impactful, and they have followed it up brilliantly with this new spot.
I’m a sucker for commercials like this, especially from alcohol or car brands. I’m used to them being so bad, that when I spot a good one, it gets more than enough credit.
Monster — Getting Started
Probably the most underrated as of them all. This spot was excellent. If you don’t know who the two main actors, then this ad wasn’t made for you. It targeted millennials and Gen Z and did it to a tee.
Monster has a lot of competition in their industry, but as for the commercial, it’s definitely on the right path.
And that’s a wrap! What do you think of this year’s Super Bowl ads?
By: Alex Siminoff @alexsiminoff