Almost every Integrated Marketing Communication (IMC) and Marketing Management major at the University of Akron will tell you that the career fairs on campus are not their favorite thing. It’s not because they employers are bad, or they don’t find it beneficial. It’s because the companies are typically looking for sales majors, or some other type of major, to fill sales-related positions.
Last Friday, October 20th, the prayers of countless IMC and Marketing majors were finally answered. The Taylor Institute and The Department of Marketing held a networking and career fair designed specifically for marketing students. This was a unique opportunity to network with marketing professionals that wanted to hire those studying marketing. There were both full time and internships positions from the 16 companies that attended. But this wasn’t a typical “career fair.” Those in attendance had the chance to learn about each of the 16 companies by visiting their tables for 5 minutes and then rotating through until we reached all of them. It was like speed dating with potential employers – very unique. Then we had a chance to grab a bite to eat and rest before the second part of the event. After the break, students could talk to all the employers in attendance. This was their chance to shine and get an internship or job. Finally, the Taylor Institute arranged to have some of the employers provide some door prizes that were raffled off to students that visited all the employers – the incentive to coming early and staying until the end. The event concluded with some closing remarks from the Director of The Taylor Institute, Jacob Farrar. Many of the employers stayed later than projected, to meet with students, and there were even some on-site interviews!
There were 16 employers in attendance. They ranged from Digital Marketing and Advertising Agencies to small business, and even some manufacturing companies. Companies like Lehman’s Hardware Store, RPM International Inc., Sherwin-Williams, Fathom, Sapient-Razorfish, Sherwin Williams, The Cleveland Punch and Die Company, InfoCision, Tremco, and Geometry Global – just to name a few. Here is a complete listing of the employers at the event.
If you have any suggestions for next year, please let the Taylor Institute know – email@example.com. We hope you had a great time and made some awesome connections.