Content marketing is focused on creating and distributing valuable, relevant, and consistent content (such as videos, blogs, and social media posts) to attract and retain a clearly defined audience. Content marketing doesn’t always explicitly promote a brand, but it’s intended to generate interest in its products or services. This type of marketing isn’t just a trend anymore. It’s time to take content marketing seriously and fully utilize it.
If you’re craving more information about content marketing, you can learn plenty on Content Marketing Institute’s website.
Like with any form a digital marketing these days, technology has already been developed to help you be successful. And a large part of content marketing can involve a wide variety of software tools. Examples include Twitter, Google Analytics, and host of blogging and publishing platforms. Properly using the right tools can put your content in front of thousands of faces. But what tools should you use? With hundreds of options, I selected 5 of the best tools out there.
Let’s get to it! Here are my top 5 tools for content marketing:
Ever wish you had a portable to do list? In a nutshell, that’s what Trello is. Trello keeps track of everything, from the big picture to the tiny details. Use Trello as a to-do list, to organize your thoughts, brainstorm blog post ideas, work on design sprints and so much more. And it’s perfect for teams!
Staying organized is key in the content world. We have so many tools and programs at our fingertips, and Trello needs to be one of them. It’s particularly useful to organize all of the schedules and content ideas you have. You can use Trello to write blog post ideas, assign people particular posts to write or edit, add due dates, and much more. It’s an essential tool to stay on task with your team and get declutter your brain.
If you want to dabble with graphic design, Canva is the tool for you. Canva makes design simple for everyone. You can create designs for web or print, more specifically, blog graphics, social media posts, flyers, posters, invitations and so forth.
I’ve always envied those who knew how to use Adobe PhotoShop or InDesign. But Canva is basically the application for true beginners and novices! Now you never have to create a post without a graphic element to supplement it. Or you can add a unique twist to your blog posts. There are so many options regarding sizes and layouts. I typically use Pexels or Unsplash to get a free, quality image when I use Canva.
Medium is a blogging platform to read, write, and interact with stories. Read top stories every day, or search for a story on a particular topic. Or you can contribute, and become one of the thousands of writers on this platform. Last week’s blog post detailed Medium and its many features.
You don’t have to strictly post on Medium. In fact, it’s perfect for reposting your articles if you originally post them on your website. Content Marketing super-hero and cult leader Gary Vaynerchuk does this almost every time. But if you’re just starting out, Medium is the place to be. The formatting is clean and easy to understand, you’re exposed to thousands of readers, and you can join publications for even more exposure.
StatusBrew is a tool to help you track your followers, fans, mutual follow back, non-followers etc. However, many users like it and use it to do basic functions like schedule posts on Twitter, Instagram, Google+ & Facebook. They also have automated tools to make your life a bit easier. It’s very comparable to Buffer and Hootsuite. But of course, they are all freemium.
Nobody has the time or energy to periodically post on social media throughout the day. That’s why automation has been a digital marketer’s best friend. I love StatusBrew for this exact reason. There are more tools for automation and the analytics is in much more detail.
SumAll is a cross-platform marketing analytics tool. Think of it as your personal social media analyst. You see a descriptive overview of your social media data and gain insights through daily or weekly emails. It’s not very robust. You will probably have to use an additional tool if you want to track something besides social media.
Analytics and data are HUGE. If you’re not already tracking your content, now is the time to do so. It’s crucial to test, optimize, and repeat until you find something that sticks. Whether that be a type of social media post or certain blog post, it’s critical you have some analytics programs set up. SumAll is awesome for social media, but Google Analytics is the go-to for just starting.
By: Alex Siminoff – @alexsiminoff