Guerilla marketing campaigns are clever, innovative, and creative ways to introduce your brand/product to the market. Snap Inc, the creators of Snapchat, went all in with their launch of Spectacles a few months ago. You can read about it here, if you missed it.

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In various locations across the country, interactive vending machines began popping up in public places selling Spectacles. These one-of-a-kind vending machines are called Snapbots, which dispense all three colors of Spectacles. The eye turns into a mirror for you to see yourself in the glasses.

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You even get a rainbow receipt printed with your purchase. Every detail counts. The experience of just interacting with a Snapbot makes buying these $130 sunglasses truly worth the price.

The first Snapbot was in Venice Beach, CA, near the company’s first headquarters, on November 10. Snap Inc mentioned Spectacles would be sold in a limited release fashion and has only expanded to 10 states, and 20 locations within those states. Southern California and New York City have been the most popular destinations so far.

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However, they have started to expand their horizons, and have even had a little fun with it. One of their California locations was atop Skyspace LA. You have to watch this sweet video recorded from Skyspace with Spectacles.

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However, Snap Inc didn’t stop there. They have gone as far as advertising in airports with print ads in the bottom of Airport X-ray bins. I’ve never seen anything quite like this. If you want to stir up some buzz, follow in the footsteps of Snap Inc’s Spectacless

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The experience of buying Spectacles is totally worth it if you live close to a Snapbot that is. Snap Inc has designed purchasing Spectacles to be a very public and unique experience. By combining a guerilla marketing campaign and word of mouth, Snap Inc has created a huge buzz around the release of Spectacles.

The Spectacles twitter account is filled with awesome videos showing off these cool shades. If you need help finding Spectacles, they’ve even created a map for you. What a fun marketing campaign, I can’t wait to see what’s next from Snap Inc. Good luck, and happy hunting!

By: Alex Siminoff