With today’s release of the new iPhone 7, The Taylor Institute asked a couple of University of Akron students (and millennial consumers) to write about their thoughts on the release of the new version of the Apple smartphone. Last week, Where Theory Meets Practice featured a post from Integrated Marketing Communications student, Alex Siminoff. Today, we have Computer Engineering student, Olajuwan Smith, and his thoughts on the latest version of the iPhone.

It’s September! What does that mean? The annual Apple September product launch event was this month. On Wednesday, September 7th, 2016 Apple announced at the event the new iPhone 7. Similar to last year, the new iPhone will be released in two models the iPhone 7 and the iPhone 7 Plus. The iPhone 7 which will be available in five colors: silver, rose, gold, black and jet black. Since 2011, Apple has held a September event to announce new products. This new iPhone is extremely similar to last year’s iPhone 6. There are a few changes from the previous year’s release. The major disadvantage, in my opinion, is the removal of the headphone jack, as it is replaced with the lightning AC adapter. On the bright side, Apple has decided to compete with Samsung (Galaxy) and make the new iPhone more water resistant, also replacing the original home button with a pressure-sensitive home button. The iPhone will also debut a new dual camera system for taking much better photos and part ways with the 16GB entry models and move to the 32 GB entry models.

With the release of the new iPhone 7, Apple is hoping that the buzz will translate into increased revenue. Earlier this year, it was announced that the iPhone, which accounts for two-thirds of Apple revenue, isn’t selling as many as the Cupertino, CA – based company projected or would like. Many consumers feel that the removal of the headphone jack as just another way Apple to generate more revenue. With its removal, Apple is forcing consumers to spend more money on products now made obsolete with the iPhone7. In my opinion, revenue generation for them is money lost for consumers. Some additional features that consumers have vented frustration on, is the continued requirement to use iTunes for music and videos on the device. Apple users must go through iTunes, and that can be annoying at times. More so Android users are able to enjoy the ability to multitask (having two apps open at the same time) which would be something that iPhone users want to see.

I believe that Apple iPhones are the future of mobile devices. Apple knows that the future is a camera that can see the world in 3D. Apple knows that the future does not involve wires, hence the wireless headphones. Apple also realizes that they are bolstering their position as the market leader with this new iPhone and with the additions and removal of specific features. With a longer battery life, improved stereo sound, iOS 10, and upgraded A10 Fusion processor, what is stopping you? Buy this device today.

By: Olajuwan Smith