Less than a year ago, the social media world was introduced to another game changing app, Periscope. Periscope is a live video streaming app for both iPhone and Android, developed by Kayvon Beykpour and Joe Bernstein.
The idea was initially created when Beykpour and Bernstein were traveling abroad in 2013. Beykpour was in Istanbul when protests broke out in the notorious Taksim Square. He wanted to see what was happening there, so he turned to Twitter. While he could read about the protests, he could not see them.
Here’s what they had to say about Periscope on their website, “Just over a year ago, we became fascinated by the idea of discovering the world through someone else’s eyes. What if you could see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot air balloon in Cappadocia? It may sound crazy, but we wanted to build the closest thing to teleportation. While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around.”
They started the company in February 2014, under the name Bounty. They raised $1.5 million in funding initially, before being acquired in January 2015 by Twitter before the product had been publicly launched. Periscope finally launched a little more than a year ago on March 26, 2015 and almost a month later was released on Android.
Already, Periscope has a plethora to be proud of. On August 12, 2015, Periscope announced that it had surpassed 10 million accounts, four months after it was launched. At the same time, the company noted that the amount of videos being watched had reached a level of “40 years per day”. On December 9, 2015, Apple named Periscope as the iPhone App of the Year. On January 26, 2016, the company released an update that allows users to stream live from GoPro. Periscope was featured on “The Late Show with Stephen Colbert” with Kayvon Beykpour as a guest on December 18, 2015.
Periscope is another one of those inventions that are exploring and testing the limits of technology. Periscope can be used by companies to target millennials, or perhaps parents showing off their newborn. This is only the beginning of something much larger. The social media plague continues onward in what we can only describe as fascinating.
Go explore the world through someone else’s eyes.
By: Alex Siminoff