By: Alex Siminoff
Originally posted on STARTUP PANEL.
Ask anyone around you what comes to mind when you say the word, “swoosh.” I can guarantee that nearly every person you ask will answer with Nike. Due to their massive efforts to be the leading company in the sports apparel, footwear, and accessories industry, Nike has made a global name for themselves. They stand as the world’s leading sports brand due to their innovate product lines involving the use of technology, eye-catching detail in product lines, and out of this world advertising campaigns.
According to Business Today Magazine, “Nike was able to cut down on advertising expenses by 40 percent without compromising on efficiency or results, thanks to its technology outbreak.” Business Today goes on to say, “Through apps, Nike has come closer to its customers and can study them and communicate with them conveniently. In contrast, a regular apparel seller even after spending huge amounts on advertising can only expect to meet a customer in the store when the customer has already made a decision to go and shop there.”
Nike entered the technological sports apparel market when they brought the Nike+ iPod Sports Kit into stores. It’s one of the many ways Nike engages with customers through technology. Nike+ first gadget, the Nike+ iPod Sports Kit” was introduced in May of 2006 and has been consistently improved upon ever since. From a chip in your shoe to a band on your wrist, Nike has been on the forefront of the technology surge in sport apparel.
Nike’s plethora of apps are also used to engage with customers on a daily basis. Popular apps on the market include: SNKRS, Nike+ Running, Nike+ Training Club, and Nike+ Fuel. I have used Nike+ Running and Training Club, which I speak very highly of. The majority of Nike+ apps are interactive and are customized for their specific sport. For instance, Nike+ Running has pre-built in options for your run, ranging from distance to time. They let you play music through other apps, and gives you motivational pep talks along the way. Nike enables you to become the best version of you through their state of the art apps and accessories. Products are continuously improving, with updates released every so often to keep consumers happy.
One of the few companies who truly understands how to relate to its consumers, Nike is also known for decades of memorable advertisements over. The Just Do It campaign is a prime example of what Nike marketing campaigns are all about. They make the consumer feel like they are going to be bettering themselves with the purchase of a Nike product, and trigger the user to feel motivated and inspired. Utilizing YouTube as a main hub for popular viral campaign videos has also paid huge dividends for Nike. One of the most iconic videos of Nike history, Nike Football: The Last Game, has revived an astonishing 91,872,436 views on YouTube. They successfully do this through the use of famous athletes, such as Michael Jordan and Ronaldinho, and simple yet inspiring quotes, such as Just Do it, Write The Future, and Find Your Greatness.
Nike is a world class brand with some of the world’s best advertising campaigns and I can’t wait to see what Nike has to offer us in 2016.