Many of the world’s most successful brands are employing content marketing to boost their credibility, brand relationship, and brand promise. Content marketing strategy includes the continued release of relevant and interesting content to deliver continued value. Some successful examples of content marketing strategy include Instagram’s daily post featuring some novelty from their user base, Anthropologie’s DIY recipes that augment the fashion brands lifestyle offering and Nike Women’s #BetterForIt video marketing campaign that provides viewers with an opportunity to bond with the brand in a way that a promotional piece could not support.
Fast forward five years in the future, and you probably would be watching this article on a video as well. Online video is anticipated to be the future of content marketing. Research done by Cisco predicts that internet video traffic will go from 64% in 2014 to surpass 80% by 2019 – specifically with consumer video on demand traffic doubling by 2019; with high definition content amongst that figure rising from 59% in 2014 to 70% in 2019.
The Taylor Institute for Direct Marketing is excited to announce our YouTube channel! Our IMC program teaches the importance of content strategy and video marketing; this is a great opportunity to lead by example, showcasing Taylor Institute events, student and faculty accomplishments, alumni highlights, and leadership videos.